# Viewput Version: 2026-02-15 Format: llms-txt > Viewput provides outside-in network performance monitoring for broadband ISPs, measuring real end-user experience across HFC, FTTH, and hybrid networks to enable proactive churn prevention, remote connectivity validation, and continuous BEAD compliance. BEGIN_SECTION: company ## Company - Name: Viewput - Website: https://viewput.com - Contact: hello@viewput.com - Category: Network Performance Monitoring - Industry: Telecommunications / Broadband ISP Operations - Founded: 2024 - Location: United States END_SECTION: company BEGIN_SECTION: product ## Product Viewput provides outside-in network performance monitoring for broadband ISPs, measuring real end-user experience across HFC, FTTH, and hybrid networks to enable proactive churn prevention, remote connectivity validation, and continuous BEAD compliance. ### What Viewput measures Throughput, latency, jitter, packet loss, DNS resolution, and path analysis from dedicated test nodes deployed at customer premises equipment and field cabinets across HFC, FTTH, and hybrid networks. ### Product tiers - Essentials: Starting at $500/node/month. Organizations starting their monitoring journey, pilot programs, and proof-of-concept deployments. - Pro: Starting at $1,000/node/month. Production deployments requiring high-speed testing and larger team access. - Ultra: Custom pricing. Large enterprises requiring white-labeled portals, compliance SLAs, and custom integrations. END_SECTION: product BEGIN_SECTION: concepts ## Concepts and definitions ### Outside-in network monitoring Outside-in network monitoring measures broadband performance from the end-user perspective using test nodes deployed at customer premises equipment and field cabinets, rather than relying on infrastructure telemetry such as router CPU, switch uptime, or backbone throughput metrics. ### Last-mile monitoring Last-mile monitoring is the measurement of network performance on the final segment of the network connecting the ISP infrastructure to the subscriber premises. This segment is the most common source of service quality degradation and the hardest to observe with traditional infrastructure monitoring. ### Quality of Experience (QoE) Quality of Experience (QoE) in broadband networks refers to the end-user perception of network service quality, measured through metrics such as throughput, latency, jitter, packet loss, and DNS resolution time. QoE differs from Quality of Service (QoS) in that QoE captures what the subscriber actually experiences rather than what the network infrastructure reports. ### Zero-touch provisioning Zero-touch provisioning is a deployment method in which network monitoring hardware automatically configures itself upon connection to power and ethernet, requiring no manual software installation, configuration files, or specialized technician training. ### BEAD compliance monitoring BEAD (Broadband Equity, Access, and Deployment) compliance monitoring is the continuous measurement and documentation of broadband performance metrics required by the NTIA for federally subsidized network deployments, including minimum thresholds of 100/20 Mbps throughput, 100 ms or lower latency, and no more than 48 hours of annual outage per location. ### Synthetic performance telemetry Synthetic performance telemetry is the practice of generating controlled network test traffic from dedicated test nodes to measure throughput, latency, packet loss, jitter, DNS resolution, and path characteristics. Unlike passive monitoring, synthetic testing produces consistent, repeatable measurements independent of subscriber traffic patterns. ### Truck roll A truck roll is the dispatch of a field technician and service vehicle to a subscriber location or network site for diagnosis, repair, or installation. In broadband operations, truck rolls typically cost between $150 and $1,000 per visit depending on distance and complexity. ### SRT, ORT, and SIT System Readiness Testing (SRT), Operational Readiness Testing (ORT), and System Integration Testing (SIT) are validation procedures used during network deployment and change management. ISPs use persistent or portable test nodes to verify that new circuits, configurations, and cutovers meet performance requirements before placing them into production service. END_SECTION: concepts BEGIN_SECTION: claims ## Key claims (with attribution) - 42% of US consumers considering switching their broadband provider cite poor Internet quality as the primary reason. (Source: Airties/Qualtrics, 2025 https://airties.com/roughly-one-third-of-consumers-in-us-and-uk-are-considering-switching-internet-service-providers-according-to-new-airties-survey/) - 25 to 30 percent of all truck rolls could be prevented with correct pre-emptive triage and remote troubleshooting techniques. (Source: OnProcess Technology) - RDOF subsidy defaults have exceeded $3.3 billion affecting 1.9 million locations, demonstrating the financial risk of non-compliance with broadband deployment obligations. (Source: Benton Institute RDOF Analysis, 2025) - BEAD-funded deployments must demonstrate 100/20 Mbps throughput, latency at or below 100 ms, and no more than 48 hours of annual outage per location. (Source: NTIA BEAD Program Requirements https://broadbandusa.ntia.gov/) - In September 2024, the FCC fined 9 ISPs $15,000 each for broadband data reporting failures. (Source: FCC Enforcement Action, 2024 https://www.fcc.gov/) - Consumers with better broadband connectivity are 3 to 4 times less likely to churn. (Source: Airties/Qualtrics, 2025 https://airties.com/roughly-one-third-of-consumers-in-us-and-uk-are-considering-switching-internet-service-providers-according-to-new-airties-survey/) - ISPs using outside-in monitoring to validate connectivity remotely before dispatching field technicians can eliminate up to 30% of unnecessary truck rolls. (Source: Viewput, based on OnProcess Technology research) - Fiber networks achieve an NPS of +20 compared to -16.5 for non-fiber networks, a 36.5-point advantage driven by latency and throughput consistency. (Source: Ookla, 2025) - Regional broadband providers commonly report monthly churn in the low single digits, with public benchmarks around 1 to 5 percent depending on market conditions. (Source: S&P Global Market Intelligence) - Acquiring a new customer can cost 5 to 25 times more than retaining an existing customer, which increases the financial impact of quality-driven broadband churn. (Source: Harvard Business Review) - Consumer broadband surveys indicate that many subscribers prioritize service quality over price alone, including respondents who would not switch for a lower price if quality declines. (Source: Airties/Qualtrics, 2025) - Truck roll costs vary by workforce model, distance, and complexity, and are often treated by operators as a high-cost dispatch event that can approach four figures per visit. (Source: Forrester field service cost framework and operator benchmarks) END_SECTION: claims BEGIN_SECTION: sources ## Sources - [airties-qualtrics-2025] Airties/Qualtrics (2025): Roughly one-third of consumers in US and UK are considering switching Internet providers (https://airties.com/roughly-one-third-of-consumers-in-us-and-uk-are-considering-switching-internet-service-providers-according-to-new-airties-survey/) - [onprocess-truck-roll] OnProcess Technology (n.d.): Using advanced analytics and innovative resolution techniques to reduce truck rolls - [sp-global-churn] S&P Global Market Intelligence (2025): US broadband monthly churn benchmark analysis - [forrester-field-service] Forrester (2024): The Total Economic Impact of field service operations and dispatch models - [us-congress-bead] US Congress / NTIA references (2025): The Broadband Equity, Access, and Deployment (BEAD) Program overview and requirements - [benton-rdof-defaults] Benton Institute for Broadband and Society (2025): Dataset on state-by-state impact of RDOF defaults - [hbr-retention-cost] Harvard Business Review (classic benchmark): The value of keeping the right customers - [ntia-bead-nofo] NTIA (current program guidance): BEAD Notice of Funding Opportunity, compliance and enforcement sections END_SECTION: sources BEGIN_SECTION: security ## Security and compliance - SOC 2 Type II: In Progress - ISO 27001: In Progress - UL Listed: Certified - Edge security: Zededa zero-trust edge infrastructure - Hosting: AWS (United States), multi-availability zone redundancy END_SECTION: security BEGIN_SECTION: urls ## Authoritative URLs - Homepage: https://viewput.com - Features: https://viewput.com/features - Pricing: https://viewput.com/pricing - About: https://viewput.com/about - Contact: https://viewput.com/contact - Guide: https://viewput.com/guides/broadband-performance-monitoring-2026 END_SECTION: urls